LIVE IT YOUR WAY
Communic8 has been entrusted with managing MSIG's digital communications strategy through relevant monthly content creation, social media management, and integrated digital advertising activities. The primary focus is on building awareness, product education, and driving audience growth with a growth-oriented approach.
Communic8 Deliverables:
Project Analysis
In an insurance industry that tends to be complex and less engaging in the digital realm, Communic8 designed a content strategy that simplified the message without compromising the product's essence. The content was packaged in an informative, human, and relatable manner for easy understanding by various audience segments.
In addition to organic content, social media advertising activities were consistently implemented to expand reach and increase brand exposure frequency. A growth hacking approach was implemented through content format optimization, creative experimentation, and audience testing to ensure scalable and sustainable digital performance.
Challenges and Insight
Challenges: The main challenge lies in the low audience interest in insurance content, which is perceived as complicated and uninteresting. Furthermore, building trust in the insurance industry requires consistent messaging, the right tone, and repeated yet engaging education.
Insight: A successful digital approach for the insurance industry prioritizes light-hearted education, storytelling based on real needs, and targeted content distribution. With a combination of a strong content strategy, digital advertising, and growth experimentation, MSIG is able to reach a wider audience while increasing brand relevance in the digital realm.
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