Fast Work Easy Work
Communic8 was entrusted with building Job2GO from the most fundamental stages, from brand identity formulation to digital communication execution, ensuring the platform's strong positioning, recognition, and relevance to the needs of the Indonesian labor market.
Communic8 Deliverables:
Project Analysis
Job2GO's branding approach focused on creating a human-centric and purpose-driven identity, aligned with the platform's mission to empower the blue-collar workforce. Communic8 crafted a brand DNA that reflects the core values of speed, convenience, and trust, which serve as the foundation of all brand communications.
All creative elements, from the visual identity and website to digital content, were designed to explain the complexities of the job-tech ecosystem in a simple and understandable way. Digital activations and PR campaigns were used to promote Job2GO as a relevant solution that addresses the real needs of the labor market and businesses.
Challenges and Insight
Challenges: Job2GO's main challenge is building trust as a new platform in the highly credibility-sensitive employment sector. Furthermore, the blue-collar segment has distinct characteristics and communication needs, necessitating a more practical, less technical approach.
Insight: A strong job-tech brand must be able to balance technology and empathy for its users. By establishing a clear identity, a down-to-earth message, and consistent digital communications, Job2GO can position itself as a platform that is not only efficient but also thoroughly understands the needs of the workforce and businesses.
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