Jelajah Khatulistiwa is an initiation of tourism in Kalimantan Barat with a purpose to pass down good stories about Kalimantan Barat through tour and travel in which Jelajah Khatulistiwa had advantages that in each and every tour activities will contain a lot of historical culture of visited region along with interesting sightseeing and itinerary. For Jelajah khatulistiwa, we handled Jelajah Khatulistiwa’s brand itself as the first historical and cultural tour in Kalimantan Barat to its social media. Using Kalimantan’s Barat local dialect, we introduced people to one of its culture first to discover Jelajah Khatulistiwa next.