BIKE FOR LIFE was Astra Daihatsu Corporate Social Responsibility Program which aiming on supporting healthy life program in society. We targeted on local area society, car free day visitor and community to join this program. There was almost 700 bikers, from various backgrounds.
The event began with opening from management by releasing balloons signified Daihatsu and Indonesia remain fluttering. The event continued with Cycling and entertainment.
Participants and organizers look so fused, deeply felt atmosphere of intimacy. They were also flooded with gifts and door prizes.
Brand Development, Marketing Collateral, Event Management
2015 – 2018
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